Brian Gladstein on cybersecurity marketing transformation at Tufin

In this episode, Kelly Hopping sits down with Brian Gladstein, CMO of Tufin, to explore how marketing, data, and customer alignment can drive transformation in a rapidly shifting security landscape. Brian shares his journey from engineer to marketing leader, the lessons he’s learned guiding organizations through disruption, and the pivotal role of trust, transparency, and customer voice in reshaping a brand. From leveraging data-driven funnels to building customer advisory boards and partnering with analysts like Gartner, Brian explains the strategies that helped Tufin pivot from firewall management to broader network security posture management, tripling cloud revenue and reigniting growth. Tune in to hear how to lead with clarity during times of chaos, align sales and marketing around shared truth, and turn change into opportunity.