Brian Herriot - Time Freedom

Author, financial advisor, and former management consultant Brian Herriot joined me on Ditching Hourly to talk about pursuing time freedom before financial freedom.Brian and I talk about his new book Time Freedom, the difference between time freedom and financial freedom, how flexible work can bridge the gap, and what he learned from using early readers, workshops, and hybrid publishing to turn his ideas into a book.Chapters(00:00) - Brian's Time Freedom Story (02:58) - Why Brian Wrote the Book (05:30) - Choosing Hybrid Publishing (09:53) - Building the Business Behind the Book (12:16) - Time Freedom vs Financial Freedom (16:46) - Making Nine Months Cover Twelve (19:47) - Remote Work and Flexible Work (23:18) - Who Can Actually Do This? (27:17) - Early Readers and Draft Feedback (31:51) - Tools for Testing a Book (33:32) - Testing Ideas Before Writing (36:00) - Writing the First Draft (40:26) - The Time Freedom Framework (46:52) - Writing a Better Ending (50:44) - Counterintuitive Money Advice Resources We MentionedTime Freedom preorder pageTime Freedom CalculatorTime Freedom PodcastBrian Herriot on LinkedInWrite a Must-Read by AJ HarperAJ HarperPage Two SimplifiedMike MichalowiczMike Michalowicz on The Business of AuthorityWrite Useful Books / Rob FitzpatrickHelp This BookHeroic Public SpeakingCharlie Hoehn on The Knowledge Project with Shane ParrishGuest BioBrian Herriot is the founder of Time Freedom and the author of Time Freedom: Rethink Your Work and Money to Create a Life You Love Now. He is an author, speaker, registered investment advisor, financial advisor, business consultant, and co-host of The Time Freedom Podcast. His professional background includes management consulting roles at Accenture and Point B, as well as a director position at UCSF Health. Learn more at https://timefreedom.life/. ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.