Brian Keane: "What Would You Do For Free?" Life Lessons, Fat Loss, And Endurance For Personal Growth

I’m bringing you a lively conversation with Brian Keane today, host of the Brian Keane Podcast, author of two best-selling books, The Fitness Mindset and Rewire Your Mindset, and a former teacher turned one of the top online fitness coaches in Ireland and the UK, who has transformed thousands of lives and physiques in the process.  In this show, we talk about how our mindset often gets in the way of our best-laid plans and goals, especially to drop excess body fat (Brian’s expertise). You’ll hear about Brian’s amazing journey, which includes some phenomenal endurance performances and a variety of athletic experiences like bodybuilding, Crossfit, and Gaelic football, why Brian decided to become an extreme endurance athlete, a bunch of practical tips to help you get your mindset right, and all the tools and systems you need to succeed with fat reduction. We then end the show with three wonderful tips from Brian to help you get started right away in any area you may have struggled with in the past. Check out Brian’s podcast (linked below), and his books The Fitness Mindset, which teaches you how to find the foods that work best for you and how to eat to increase energy, lose fat and build lean muscle, and build the body you’ve always wanted, and Rewire Your Mindset, which teaches you how to own your thoughts, control your thoughts, and change your life.    TIMESTAMPS: Brian tells his story of getting involved in sports after realizing he didn’t want to be in the career he had prepared for.  You are not a tree.  You can move wherever you want. [02:00] His very first event was the Marathon des Sables, probably the world’s toughest race. [08:23] Brian ran a race to the Arctic Circle.  What was the course and the logistics of the race? It was 230 Km over five days. [16:25] How did he get his mindset in the right place to take on such a big challenge as the Marathon des Sables? [21:32] Does Brian think that though he is capable of such high achievements, it makes him more prone to these deep struggles that come even when he’s outwardly successful as opposed to someone who's just steady going and maybe they have a rough day? [25:19] For your guide in life, ask yourself: “What would you do for free?” [29:30] How does one’s mindset influence one’s fitness goals? [31:24] When you become metabolically flexible, you are less likely to be a slave to food.  [37:17] Disordered eating makes you feel sometimes like you are handcuffed to food. [39:19] Brian is sure that his becoming keto-adapted and fat adapted delivered performance benefits in his ultramarathons. Your body cannot digest food if the blood is going to fuel the muscles. [43:22] Health, wellness, and fitness is a trifecta of nutrition, training and sleep. [48:54] Sleep tends to get pushed aside a lot.  People just don’t understand how very important it is. [51:58] Using social media keeps you accountable. You need to be real and authentic.  [57:02] What are three or four tips one can implement right away to make a dent in their challenge with their body fat reduction? [01:01:44]   LINKS: Primal Endurance Mastery course (FREE bag of Whey Protein Superfuel if you sign up for the full course, just email us!) Brad Kearns.com Brad’s Shopping page PrimalEndrance.fit The Fitness Mindset Rewire Your Mindset Marathon des Sables Podcast with Dr. Joan Ifland Brad’s Cold Exposure BrianKeaneFitness.com/podcast   We appreciate all feedback, and questions for Q&A shows, emailed to [email protected]. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you! Check out each of these companies because they are absolutely awesome or they wouldn’t occupy this revered space. 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