Brian Loehr and Noelle Hori: Oral History Interview

This interview is with Brian Loehr and Noelle Hori of Amphora Wine Merchants in Portland. In this interview, Brian and Noelle speak about their respective paths to wine before they met in San Francisco, and about how they came to Portland to start their wine shop.The couple talks about the trials and triumphs of starting a small wine business, including all the things they didn't know and how they've found their niche. They also talk about the wines they feature and what they hope the customer experience is like. This interview was conducted by Rich Schmidt on June 4, 2024 at Amphora Wine Merchants.