Brian Morrissey, Founder of The Rebooting

Brian Morrissey has been fascinated with how sustainable media businesses scale for quite some time. Amidst the pandemic, he left Digiday Media, moved to Miami and started to build a newsletter and podcast called The Rebooting to examine what makes a modern media company hum. As a big fan of Brian's works, especially his interviews, it was extremely fun to have him on the other side of the microphone answering questions about building his own business. We talk about the rise of niche (or is it neeeesh), how long it takes for him to realize someone is full of shit and serving a growing audience as a solo practitioner.