Brian Rosario on Why Retention Is the New Recruiting in College Sports

At This Time ... we're diving into the billion-dollar shakeup happening in college sports with former D1 basketball coach and NetChasers host, Brian Rosario. After 26 years on the sidelines, Brian’s now helping programs rethink how they fund, recruit, and retain talent in the wild world of NIL and revenue sharing. From managing locker room culture to navigating crazy parents, Brian reveals how today’s coaches are more like GMs than ever. If you thought hiring a math teacher was tough, try recruiting a 17-year-old with a brand deal. Host: Eric DeSobe; add him on LinkedIn  Guest: Brian Rosario; add him on LinkedIn  Watch on YouTube