Brian Samson: The Often-Overlooked Reason Latin America Is Winning in Tech

In this episode of the Go-To-Market Podcast, host Amy Osmond Cook, co-founder and CMO at Fullcast, sits down with Brian Samson, founder and chairman at Plugg Technologies, to talk about the rise of nearshoring, global talent strategy, geopolitics, and why Latin America is quietly becoming one of the most important innovation hubs in technology. Brian shares how his experience living in Argentina helped shape the vision behind Plugg Technologies and explains why companies are rethinking offshore development models in favor of real-time collaboration across similar time zones.  The discussion also explores the hidden advantages of hiring talent from complex economic environments where adaptability, resilience, and problem-solving aren't buzzwords, but survival skills. What You'll Learn in This Episode Why nearshoring is accelerating faster than traditional offshoring How Latin America became a major winner in the global talent economy The hidden productivity cost of offshore teams operating in opposite time zones How changing U.S. visa policies are reshaping software hiring Why venture capital is flooding into Latin American startups The difference between "maintenance engineers" and innovation-driven R&D talent Why resilience and adaptability matter more than ever in tech hiring How Plugg Technologies helps companies hire top technical talent across Latin America The operational advantages of same-time-zone collaboration What CEOs should prioritize to stay mentally sharp and operationally effective If you're a RevOps leader, startup founder, SaaS executive, or GTM strategist trying to build leaner, smarter, and more scalable teams, this episode is packed with insights you can apply immediately.