Brian Smith - Authenticity Over Everything

Brian Smith is a passionate innovator and serial entrepreneur who’s best known for founding UGG Boots. Brian takes us through the journey of UGGs, from it’s humble beginnings, to it’s multi-billion dollar present. He explores the importance of authenticity within your brand and how far it can push your business. Please enjoy this throwback episode of Business and Burgers sponsored by Microsoft. Connect with Brian on social media! @briansmithugg To join our global community of entrepreneurs visit: www.whatnow.academy For VIP Business Strategy & Consulting, Masterminds, and Media visit www.scottduffy.com