Brian Smith Talks About Building UGG Boots Into A Worldwide Brand And The Obstacles He Encountered Along The Way

Brian Smith, Founder of UGG Boots, was this week's guest on Success Profiles Radio. We talked about how he was an accountant for 10 years prior to starting his company, and hated it. His original goal was to find a hot product in the USA and introduce it to Australia, but when he realized no one in the USA was wearing sheepskin boots, his goals changed. We talked about the difficulites and challenges involved in creating a market where no one perceived it to exist. We also talked about how perseverance was a huge component in his success, as well as trusting others, being at peace and embracing uncertainty, brand alignment, and how he had to continually get investor funding to keep UGG going in the most difficult moments. You can hear the show at www.successprofilesradio.com You can also download and subscribe to the show for free on iTunes for free anytime.