Brian Stafford, CEO of nativeMsg, on RCS, AI, and the Messaging Revolution | EP:9

from The Whiskey and Wireless Podcast · host Ron Willett

In Episode 9, Ron Willett sits down with Brian Stafford, CEO of nativeMsg, for a deep dive into the future of business messaging, and why RCS is finally having its moment.Brian shares his 7+ year journey building an RCS-first company, how nativeMsg is transforming messaging into rich, interactive experiences, and why timing, AI integration, and user education are everything.They also discuss:• Why the Apple + Google RCS shift changes the game• nativeMsg’s new partnership with IBM• Real use cases and enterprise adoption trends• Building a messaging company while raising four kids• Sports, startups, and the lessons that carry overIf you work in messaging, telecom, or B2B tech, this one’s for you.🎧 Subscribe for more wireless conversations that don’t pull punches.

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This episode was published on November 4, 2025.

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