Brian Tracy - 82 books, 80 countries, 73 Yrs Old

In this episode, Dave interviews Brian Tracy, chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. According to Dave, Brian fulfills Entrepreneurs Organization's core values: boldly go, trust and integrity, and legacy. For the last five decades, Brian has given talks in over 80 countries, reaching over 5 million people with his books, audio and video programs, and other speaking engagements. Brian is called the modern master of professional development and personal achievement and in this episode, you will understand why. Time Stamped Show Notes: 00:05 – Entrepreneurs Organization proudly presents Virtual Learning podcast 00:33 – Dave introduces Brian Tracy 00:44 – The three core values of EO: boldly go, trust and integrity, and legacy 01:18 – Brian is being investigated by the Guinness Book of World Records for having spoken in the most number of countries 01:37 – Brian has written 82 books including Eat That Frog 02:02 – Tony Robbins attributes part of his success to Brian 02:20 – Other EO members, such as Andrew Phillips and Dave Bartholomeus, built a sustainable franchise system called Focal Point which was based on Brian's professional development and business coaching programs 03:05 – Brian has almost 2 million followers on Facebook and other social media sites 03:30 – Brian came from a poor family and he asked himself why there were people who were more successful than others—this became his guiding question in life 04:06 – Brian continuously studied, read, and wrote about success because he wanted people others to know how they, too, can succeed 05:15 – Brian believes that each person has unlimited potential and we just have to learn to let it out 05:34 – Brian does not believe in having heroes; instead, he researched and applied those teachings to his life 06:08 – Og Mandino told Brian that there are no secrets to success, just timeless truths 07:03 – Brian does NOT know how many people have succeeded because of his courses or books 08:11 – Brian likes caesar salad and realized he could create the recipe himself, his recipe is written on his website 09:09 – Selling is the same as making a salad, do it again and again and you'll get better at it 10:05 – "You can learn anything you need to learn to achieve any goal that you can set for yourself" 10:28 – You have to realize that you have no limits 11:11 – Dave asks Brian, what drives you to do what you do? 11:46 – You need a certain amount of money to stop thinking about money 12:11 – Before you achieve your purpose in life, you have to pay your bills and debts first 12:28 – Be very good at what you do, do it well, and help other people 12:35 – Dave shares a speech about starting your day by making your bed 13:15 – Task completion is the foundation of self-esteem and self-confidence, and eventually, success 14:19 – The law of three is that there are three tasks that account for 90% of what you do 15:16 – Brian refers to his video, Success is a Journey—"life's best decisions start with an act of faith" 15:37 – Kyle Maynard, a quadruple amputee who climbs Kilimanjaro in his own video, shares the same sentiment as Brian 16:18 – Brian thinks everything is an act of faith 16:32 – It is important to write your goals and have a checklist of how you are going to achieve that goal 17:47 – Dave was stunned by the storytelling in Brian's video 18:27 – Brian's video became the best-selling audio program on success 19:10 – Brian was invited to speak on the main platform of Million Dollar Round Table 20:18 – The panel liked Brian's talk so much they invited him to speak at their 5,000 member event 20:45 – It was considered by the members to be one of the 12 best speeches in the 37 years of Round Table 21:04 – Brian gave the talk once, but practiced it 50 times and it was well received 21:38 – Brian studied the other presentations and wove all the presentations together for his own presentation 22:20 – Brian got booked all over the world because of that one presentation 22:53 – If you got an opportunity to do something, put your WHOLE heart into it 23:20 – Brian shares how the Beatles were one of a hundred bands during a concert and they didn't end of earning much 24:07 – The Beatles got an opportunity to sing their original songs at a German nightclub—they did it for a year 24:51 – When they went back to Liverpool again, they became a phenomenon 25:17 – It was all about practice, practice, practice! 25:36 – The same thing happened for Brian practicing the talk 50 times over 26:02 – In sales, making more and more calls will make you better 27:35 – The speaker before Brian was highly regarded and spoke about the insurance industry, he exceeded his time of 22 minutes to 30 minutes 28:24 – The speaker was never booked again by the organizers and the members of the organization because he did not discipline himself 29:11 – Brian always finishes on time 30:10 – Other than in this podcast, Brian has only shared this story to his son 31:25 – During the recession of 2006-2007, Brian realized people did not need motivation, they needed clear instruction 31:50 – The basics of business is the value proposition – what is something of value you can offer your customers that can change their life for the better 32:16 – The value proposition is not the product, it is the benefit of buying the product 32:39 – You should be clear of what your value proposition is – what it does, not what it is 33:10 – Talk about the change that will take place 34:28 – Focus on the people who have the need 35:06 – In his book, Good to Great, Jim Collins shares the two requirements for success: have a product that matters to people and make it superior to others' products 35:40 – If you have a high quality product, people will buy it regardless of its price 36:40 – Check out Brian's website 37:05 – Brian shares three things you need to do to be successful: 37:08 – Accept responsibility for your life and situation today 37:44 – Set clear goals and write them down 38:14 – Continue your learning to get better and better 38:49 – The deepest desire of people is to fulfill their potential 39:19 – Brian offers free materials on his website and his paid programs have guarantees 40:10 – Dave closes the episode and encourages you to visit his website  3 Key Points: You have NO limits except the ones you create for yourself. As a speaker, be respectful of the time given to you and stick to the schedule. Be clear of your value proposition—remember the value is not the product, but the benefit of buying the product.  Resources Mentioned: Entrepreneur's Organization – The EO Network Brian Tracy – Brian's website Eat That Frog – one of Brian's books Focal Point – coaching and training website based on Brian's programs Brian's Caesar Salad recipe Success is a Journey – Brian's video