Brian Vos: An Operations Trained CEO Dishes on How He Vie...

What this episode covers

Episode 25 - A CMO Confidential Interview with Brian Vos, the former CEO of The Wine Group (TWG) who learned the business while leading the supply chain at E&J Gallo and TWG, two of the largest wine businesses in the world. Brian shares perspective on working in a business with over 10,000 competitors and over 100,000 skus where distribution and point of sale are critical and marketing may or may not matter. We discuss the challenge of measuring impact, tips for marketers managing in a complex operating environment where failures happen a lot, how marketing should take point on innovating, and how Cupcake, "accidentally" became a 1 million case brand. Listen to how he believed it was not a very bright idea to name a wine after a "hard to eat piece of cake," why marketing can "spin" up a lot of unnecessary downstream work, and why I was his favorite board member. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Frequently Asked Questions

How long is this episode of CMO Confidential?

This episode is 36 minutes long.

When was this CMO Confidential episode published?

This episode was published on July 5, 2023.

What is this episode about?

Episode 25 - A CMO Confidential Interview with Brian Vos, the former CEO of The Wine Group (TWG) who learned the business while leading the supply chain at E&J Gallo and TWG, two of the largest wine businesses in the world. Brian shares perspective...

Can I download this CMO Confidential episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.