Brian Zarlenga: Marketing Your Music as a Product, Setting Milestones, and Staying True to the Brand

This week’s guest is Brian Zarlenga, general manager of the revolutionary music software and technology company Output. Brian's career in the music business has taken him from the sales team at a major label to handling licensing at a publisher, and finally to marketing where he would develop his expertise. We chat about staying true to your brand, always pushing for innovation, the challenges of product launches, and how musicians can benefit from embracing marketing.In this episode, we'll dig in on...Not following the playbookIdentifying your goals and setting milestonesSeeing your music as a productOvernight product launchesMarketing as storytellingTaking a chance on a startupWord of mouth as an extension of your brandLearn More About Brian Zarlenga and Output...Instagram: https://www.instagram.com/bzarlenga/Output Instagram: https://www.instagram.com/output/Website: https://output.com/📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyMalcolm Gladwell "The Tipping Point" - Buy HereCredits:Guest: Brian ZarlengaHost: Travis FerenceEditor: Travis FerenceTheme Music: inter.ference