Brianne West and her ‘Incrediballs’ - The NBR Podcast

What this episode covers

Plastic pollution is one of the world’s biggest environmental challenges, with the drinks industry producing hundreds of billions of single-use bottles every year. Brianne West is taking aim at that problem with Incrediballs, a plastic-free drink concentrate designed to eliminate packaging altogether and prove that sustainable product design and ethical entrepreneurship can reshape global industries.Links to audio clips used here

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Frequently Asked Questions

How long is this episode of The NBR Podcast?

This episode is 20 minutes long.

When was this The NBR Podcast episode published?

This episode was published on February 16, 2026.

What is this episode about?

Plastic pollution is one of the world’s biggest environmental challenges, with the drinks industry producing hundreds of billions of single-use bottles every year. Brianne West is taking aim at that problem with Incrediballs, a plastic-free drink...

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