Brianne West and her ‘Incrediballs’

An episode of the The NBR Podcast podcast, hosted by NBR - National Business Review, titled "Brianne West and her ‘Incrediballs’" was published on February 16, 2026 and runs 20 minutes.

February 16, 2026 ·20m · The NBR Podcast

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Summary

Plastic pollution is one of the world’s biggest environmental challenges, with the drinks industry producing hundreds of billions of single-use bottles every year. Brianne West is taking aim at that problem with Incrediballs, a plastic-free drink concentrate designed to eliminate packaging altogether and prove that sustainable product design and ethical entrepreneurship can reshape global industries.Links to audio clips used here

Episode Description

Plastic pollution is one of the world’s biggest environmental challenges, with the drinks industry producing hundreds of billions of single-use bottles every year. Brianne West is taking aim at that problem with Incrediballs, a plastic-free drink concentrate designed to eliminate packaging altogether and prove that sustainable product design and ethical entrepreneurship can reshape global industries.

Links to audio clips used here

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