Brianne West: Ethique founder launches new start-up designed to cut down on single-use plastic bottle waste

from Best of Business · host Newstalk ZB

The brains behind New Zealand's largest regenerative beauty brand has her eyes on a new sustainable venture. Brianne West plans to reduce the use of single-use plastic soda bottles with ‘Incrediballs', tablets that add fizz and flavour to a glass of water. West says ‘Incrediballs' will be packaged in fully home compostable wrapping to prevent moisture from damaging the product before use. "We found a company in the UK that literally just patented new technology, that means this product is a lot more stable environmentally." LISTEN ABOVE See omnystudio.com/listener for privacy information.

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This episode was published on November 13, 2023.

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