Brick and mortar marketing in the digital world – SUSAN BARONCINI-MOE | DMR #55

Susan Baroncini-Moe is the author of the bestselling, Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style. She is an executive coach and a digital marketing strategist. Recently named one of Online Marketing Institute’s Top 40 Digital Marketers of 2014, she regularly speaks to audiences of all sizes and has shared the stage with business giants like Michael E. Gerber, Bob Burg, and Larry Winget, among others. Susan and her businesses have been featured in Redbook Magazine, USA Today, MSN Living, Investor’s Business Daily, Yahoo Finance, and American Express Open Forum, and she is a Guinness World Records® titleholder. You can find more articles by and information about SusanBaroncini-Moe at http://www.businessinbluejeans.com/. Today on Digital Marketing Radio we discuss the following: What are some of the best ways for brick and mortar businesses to leverage digital marketing? How do you build a 'village' to support your business? Who holds the Guinness world record for the world's longest uninterrupted live webcast? Brick and mortar marketing in the digital world What are the biggest digital marketing challenges that smaller businesses face? Where is the best place to start for smaller businesses? What impact is 'big data' having on smaller businesses? The challenge that many businesses are facing with Facebook The importance of claiming and controlling social pages Building a mastermind for your small business Why having networking connections is also important Focusing on administration in your business Building your own 'advisory neighbourhood' Is it important to also do business face-to-face? The main differences between online business marketing and brick and mortar business marketing Is digital marketing becoming more ethical? How do you deal with negative reviews online? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact the success of your business? Photoshop [Image manipulation tool] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Freshbooks (maybe!) [Bookkeeping software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Digital marketing is certainly something that most businesses should be looking at, but there are lots of other marketing activities that should be considered too.