Bridging Access and Engagement: Steve Wardle on the Future of Connected Packaging at Kellanova

In this milestone episode of CoCo: click.consume.connect., we welcome Steve Wardle, Senior Manager of Design Operations & Process at Kellanova, to explore the future of connected packaging with a focus on accessibility. Steve shares invaluable insights into how Kellanova is innovating to make packaging more inclusive, engaging, and sustainable. From bridging the gap between brands and consumers to breaking down barriers in packaging design, this episode highlights key trends and successful case studies from the connected packaging world. One standout discussion is on the ongoing success of Kellanova’s connected packaging initiatives, including how their iconic Pringles brand has leveraged QR codes to engage consumers in new and exciting ways. How are these QR code experiences enhancing consumer interaction and brand loyalty? Steve sheds light on the innovative approaches that are transforming the way consumers engage with their favorite products. Whether you’re a brand looking to elevate your consumer connections or simply curious about the latest in packaging technology, Steve’s expertise will leave you with fresh ideas and a deeper understanding of how accessibility is transforming the industry. Tune in for a lively, informative conversation that’s sure to spark your next big idea in connected packaging!