Bridging Cultures to Scale Global Commerce with Daniela Jurado Jabba

From Colombia to Brazil, Europe, and now New York, Daniela Jurado Jabba’s career maps the evolution of VTEX into a global commerce leader. As Executive Vice President for North America, Daniela has spent the past decade building regional teams, opening new markets, and helping retailers and brands adapt to the new era of unified commerce. In this episode of VTEX Live, host Santiago Naranjo, Chief Revenue Officer at VTEX, sits down with Daniela to explore how local insight, operational efficiency, and customer retention are defining the next chapter of commerce innovation in North America. They discuss the contrast between European and U.S. markets, why customer trust and delivery experience matter more than ever, and how flexible, composable architectures help retailers scale faster and smarter. This episode offers real-world strategies for growth, resilience, and customer loyalty in modern commerce for anyone building globally while thinking locally.