Bridging Product and Marketing to Build Better AI Products with Yariv Adan

In the fast-moving world of AI, the line between Product Management and Product Marketing has never been blurrier — or more essential. The most successful AI companies are the ones where product and marketing don’t just collaborate; they co-create. In this episode of Marketing Genius Unpacked, host Josh Porter — founder of Bit of Genius Consulting — sits down with Yariv Adan, Founding General Partner of Ellipsis, to explore how product and marketing teams can work together to turn technical innovation into market-winning clarity. Before founding Ellipsis, Yariv spent more than 15 years at Google, where he led product for Google Assistant and helped shape the evolution of conversational AI. His experience gives him a rare perspective on how to connect product innovation, storytelling, and customer understanding — three pillars that define the success of every growth-stage AI company. 💬 What the Episode Is About Josh and Yariv unpack what it takes to build alignment between product and marketing when you’re scaling an AI company. They explore: ✅ How product and marketing can co-own the customer narrative from roadmap to launch ✅ Ways to balance technical depth with market resonance in AI products ✅ Why the product–marketing handoff is outdated — and how to replace it with shared strategy ✅ How AI tools are reshaping collaboration between PMs and PMMs, for better and worse Yariv shares lessons from his time at Google and Ellipsis — from managing complexity in AI product development to empowering teams to tell one consistent story across engineering, marketing, and go-to-market. This isn’t theory. It’s the inside look at how AI leaders build products that are as understandable as they are intelligent. 🚀 Why It’s Worth Your Time AI innovation moves fast, but communication often lags behind it. This episode explores how to close that gap — so your product vision, message, and customer value move in lockstep. You’ll learn how to: Translate deep technical capability into market clarity Build tighter alignment between PM, PMM, and GTM functions Create messaging frameworks that scale as your product evolves Avoid the pitfalls of siloed launches and misaligned storytelling If you’ve ever found yourself saying, “We just need to explain this better,” this conversation will give you the blueprint for doing exactly that — with insights from one of the most experienced AI product leaders in the world. Yariv’s approach reinforces a truth that every founder and product marketer eventually learns: great technology isn’t enough. To win, you need the story and the structure to make customers care. 🎯 Who This Episode Is For This episode is for AI scale-up leaders — founders, GTM executives, and heads of product or marketing — who are navigating the challenges of scaling intelligent products in a noisy market. If you’re working to align your teams, sharpen your story, and accelerate adoption, this episode will help you: Build stronger bridges between product, marketing, and sales Improve collaboration across functions without slowing innovation Ensure your market narrative evolves with your technology Because the real genius isn’t just in what you’re building — it’s in how clearly you can communicate it. 🧠 About Marketing Genius Unpacked Marketing Genius Unpacked is the playbook for building and marketing AI products that win. Each episode features conversations with the builders and storytellers shaping the future of AI — from CMOs and PMMs to founders and product leaders scaling the next generation of intelligent companies. Hosted by Josh Porter, founder of Bit of Genius Consulting, the show breaks down how great AI companies translate complexity into clarity, and innovation into traction. 📬 Subscribe to The Genius Guide to AI Product Marketing for frameworks and insights featured in every episode: 👉 https://geniusguidetoaipmm.substack.com 🎧 Listen to Marketing Genius Unpacked on Apple Podcasts, Spotify, or YouTube — and start building your playbook for AI product success.