Bridging Sustainability and Market Trends: Insights from Jose Manuel Fernandez Polanco

In this episode of The Business of Aquaculture, I’m thrilled to be joined by Jose Manuel Fernandez Polanco, Professor of Marketing and Economics at the Universidad de Cantabria. Pepe and I first met at the Aqua Farm Event in Gold Coast, Australia, and now we’re diving into the powerful role marketing and economics play in advancing sustainable aquaculture.We explore how marketing strategies can help bridge the gap between consumer awareness and the adoption of eco-friendly products, while discussing the market trends shaping Europe’s aquaculture industry. Pepe also shares his thoughts on the economic challenges small and medium-sized businesses face, and how innovative approaches can help them scale sustainably.Tune in to learn how sustainability, economics, and marketing are transforming aquaculture for the future!Support the show