Bridging the Gap: Aligning Sales & Marketing Objectives - TSI19.9

Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering the right type of leads. How can you bridge that divide? Teresa Lopez has a lot of experience getting both of these teams working together. In this episode, she shares some of her favorite strategies for how to: Get sales to see you (the marketing or exhibit manager) as part of their teamFind the overlap to create the right in-booth talking pointsDesign booth activations and experiences that are relevantUse lead gathering methods that streamline follow-up