Bridging the Gap Between Brand Identity and Perception with Ruth Bay

from Storytelling for Engagement · host The Art of Storytelling

Ruth Bay is a self-proclaimed branding geek. She joins Miranda to explore her perspective on brand storytelling, design, how it differs from marketing and how organizations bridge the gap between their intended brand identity goals and how are they actually perceived by audiences.Connect with Ruth: https://ca.linkedin.com/in/ruthbayConnect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

What this episode covers

Ruth Bay is a self-proclaimed branding geek. She joins Miranda to explore her perspective on brand storytelling, design, how it differs from marketing and how organizations bridge the gap between their intended brand identity goals and how are they actually perceived by audiences. Connect with Ruth: https://ca.linkedin.com/in/ruthbay Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/ Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

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Bridging the Gap Between Brand Identity and Perception with Ruth Bay

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This episode is 23 minutes long.

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This episode was published on January 31, 2024.

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