Bridging the Gap Between Brand Identity and Perception with Ruth Bay

Ruth Bay is a self-proclaimed branding geek. She joins Miranda to explore her perspective on brand storytelling, design, how it differs from marketing and how organizations bridge the gap between their intended brand identity goals and how are they actually perceived by audiences.Connect with Ruth: https://ca.linkedin.com/in/ruthbayConnect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/