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EPISODE · Jun 24, 2025 · 41 MIN

Bridging the Gap Between Sales and Presales

from The Sales and Marketing Management Podcast · host Paul Nolan

Art Fromm started as an engineer and implementer of software applications before he became a sales professional and sales manager. Building on that experience, for the past 25 years he been in sales enablement roles, including starting his own company, Team Sales Development, in 2009, helping clients increase win rate, margins, revenues and client satisfaction. He helps presales and sales teams establish value and sell complex solutions from software to IT to telecoms to supply chain.In this episode, he discusses his SEAMless Sales process, which aligns pre-sales personnel with sales teams by breaking down silos, establishing clear communication, and focusing relentlessly on client success from the first interaction.The future of B2B sales is one that is coordinated, client-centric and driven by teamwork. If your sales and pre-sales teams aren’t aligned, you’re leaving revenue on the table.Fromm is presenting a complimentary one-hour webinar on his SEAMless Sales process for Sales & Marketing Management's webinar division, SMM Connect. The webinar is scheduled for 3 p.m. Eastern on July 10. Learn more and register to attend here.

Episode metadata supplied by the publisher feed · Published Jun 24, 2025

Art Fromm started as an engineer and implementer of software applications before he became a sales professional and sales manager. Building on that experience, for the past 25 years he been in sales enablement roles, including starting his own company, Team Sales Development, in 2009, helping clients increase win rate, margins, revenues and client satisfaction. He helps presales and sales teams establish value and sell complex solutions from software to IT to telecoms to supply chain. In this...

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Bridging the Gap Between Sales and Presales

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This episode was published on June 24, 2025.

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Art Fromm started as an engineer and implementer of software applications before he became a sales professional and sales manager. Building on that experience, for the past 25 years he been in sales enablement roles, including starting his own...

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