Bridging the Gap: How Enablement Transforms Sales Success with Penny Springer

In this episode of Women in Revenue, host Kaycn Goranson sits down with Penny Springer, sales and strategy consultant and former VP of Sales at Federato to explore the transformative role of enablement across the revenue engine. Penny shares her unconventional career path—from scientist to sales leader to enablement expert—and the pivotal moments that shaped her passion for helping sellers learn, internalize, and take meaningful action. She discusses what truly drives revenue impact, the importance of adult learning theory, and how frontline sales leadership acts as the critical “bridge” between training and execution. Penny also opens up about taking career risks, creating measurable pipeline impact, and cultivating resilience in a fast-paced revenue world.