Bridging the Gap: What Associations Still Miss About Member Needs

In this episode of The Association Evidence Project, host Lowell Aplebaum, EdD, FASAE, CAE, CPF, speaks with Tirrah Switzer, vice president of product marketing at Momentive Software, about insights from the 10th Annual Associations Trends Research Report “Bridging the Gap: Aligning Association Professionals and Members for Success” and what it reveals about alignment between association professionals and their members. Together, they explore the ongoing disconnect around career advancement, noting that members prioritize job opportunities more than organizations often realize. The conversation also examines how the competitive landscape is shifting with the growth of influencer-led communities and niche platforms, along with emerging trends in professional development, events, and the expanding role of technology and AI in shaping the future of associations.   Show notes Read the 10th annual Association Trends Study: https://momentivesoftware.com/research-study/association-trends/   The Association Evidence Project is produced by Association Briefings.