Bridging The Gulf [Episode 11]: Scoring Opportunity: Sport in the Gulf’s Soft Power Armoury

Speaker: Simon Chadwick, Global Professor of Eurasian Sport, Emlyon Business School, Paris   Simon Chadwick is Global Professor of Eurasian Sport at Emlyon Business School in Paris. He also directs the school’s Centre for the Eurasian Sport Industry (CESI), based in Shanghai. He previously founded and directed the University of London’s Birkbeck Sports Business Centre, and Coventry University’s Centre for the International Business of Sport. In addition, he has worked at several of the world’s most prestigious business schools, including IESE in Spain, Otto Beisheim in Germany, Tsinghua in China and COPPEAD in Brazil. Professor Chadwick has held various positions across Asia and has direct experience of working in the Middle East. His research, writing, consultancy and teaching focuses on the geopolitical economy of sport.