Bridging the Language Gap: How to Market to Diverse Audiences

Welcome to Funnel Visionaries: Real talk on perfecting the customer journeyHosted by the one and only Konrad Sanders, this podcast dives into every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).This week, Konrad chats with Jente Hirts, Regional Marketing Manager at AirPlus International. This ep is a big one – as they delve into how to bridge linguistic and cultural gaps in B2B marketing. How to adapt messaging for multiple buyer personas. And align marketing and sales under a customer-obsessed approach.Obsessed? You will be. In this episode, you’ll discover:Why "speaking the customer’s language" is both literal and metaphoricalHow to align content and comms across diverse personasHow AirPlus uses ABM to personalise at scaleWhat a pizza shop taught Jente about ideal customer profilesTune in for real insights, expert strategies, and tips to elevate your marketing game.FIND OUT MORE ABOUT KONRAD SANDERSKonrad Sanders is the Founder & CEO of world-famous content strategy and copywriting agency, The Creative Copywriter. With over 50,000 followers across LinkedIn and Twitter (ahem, “X”), a LinkedIn ‘Top Content Marketing Voice’ badge, and dozens of talks, webinars, and podcast appearances under his belt, he is the definition of a thought leader in the content marketing space.Follow Konrad:LinkedIn: https://www.linkedin.com/in/konradsandersX: https://twitter.com/KonradSandersFIND OUT MORE ABOUT JENTE HIRTSJente Hirts is Regional Marketing Manager at AirPlus International, leading demand gen and brand strategy across seven European countries. With a focus on multilingual content, account-based marketing, and sales-marketing alignment, she’s reshaping what corporate payments marketing looks like.Follow Jente:LinkedIn: https://www.linkedin.com/in/jentehirts/