Bridging the Narrative: Wang Zichen on communicating China to the world

In recent years, China has become increasingly prominent in global affairs, yet its narratives and perspectives remains somewhat peripheral in international discourse. In this episode, the China Forum of the Center for International Security and Strategy (CISS) Tsinghua University invites Mr. Wang Zichen, Director of International Communications at the Center for China and Globalization (CCG) and editor of the widely-read newsletter “Pekingnology,” to share his on-the-ground experience and insights on cross-cultural communication. He will explore: Why does China’s narrative remain marginalized abroad? How has his storytelling evolved from his time in official media to his current role in think tanks? How can China’s voice not only be heard but also substantially debated in a Western-led discursive environment? And what guidance does he offer the younger generation navigating today’s complex global discourse?