Bridging the Relationship Between Sales and Marketing: Ft. Dana Allender (SUN - We Grow You)

Bridging the gap between sales and marketing is arguably the top priority (and most difficult to achieve) for a growing business. On this episode, our special guest, Dana Allender, Founder of his own sales consulting firm, SUN, shares his perspective in an open conversation with VividFront's CRO, Madison Riddell. If you're an entrepreneur, salesperson, marketer, or interested in becoming one of the three, this episode is for you.