Brie Reis - From Addiction to Executive – A woman of color in the trades

In this episode of From the Ground Up Show, Erick Loden sits down with Brie Reese, COO of Elite Roofing, Denver Business Journal 40 Under 40 honoree, and a nationally respected coach in the roofing and construction industry.Brie shares her powerful journey from addiction and personal struggle to executive leadership, detailing how recovery, discipline, and radical personal accountability shaped her approach to business and life. From overcoming substance abuse to helping scale one of Denver’s fastest-growing roofing companies, Brie offers a raw and honest look at what it really takes to rebuild—personally and professionally.This conversation goes deep into leadership development, operational scaling, company culture, and the mindset required to lead teams while maintaining integrity, family balance, and long-term vision. Whether you’re an entrepreneur, contractor, or leader navigating growth and adversity, this episode delivers practical insights and hard-earned wisdom from someone who has lived it.THE WEEK'S CONVERSATIONS, IN ONE EMAILChoose the depth that fits your time: the full conversation, a roughly 20-minute CONDENSED edition, or a focused Topics episode.Join the From The Ground Up Show newsletter: https://fromthegroundupshow.com/newsletter/WATCH & LISTENWatch this full episode: https://youtu.be/Di3tKOPyXFkSubscribe to From The Ground Up Show on YouTube: https://www.youtube.com/@FromTheGroundUp-k9pListen in your podcast app: https://pod.link/1846907140SHORTER EDITIONSFrom The Ground Up Show CONDENSED — a roughly 20-minute focused version of the full conversation.YouTube: https://www.youtube.com/playlist?list=PLa9BVKGD64tAPodcast apps: https://pod.link/6806079674From The Ground Up Show: Topics — complete 3–10-minute episodes built around one useful question or lesson.YouTube: https://www.youtube.com/playlist?list=PLVzToS_5Hj6oPodcast apps: https://pod.link/6808750058GUEST & RESOURCEShttps://elite-roofs.com/https://www.theroofingacademy.com/ABOUT FROM THE GROUND UP SHOWReal stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.Website: https://www.fromthegroundupshow.comHave a question for Erick or an upcoming guest?https://fromthegroundupshow.com/ask-a-question/Have a story built through hearts, hands, and hustle? Apply to be a guest and tell your story:https://fromthegroundupshow.com/be-a-guest/#fromthegroundupshow#LeadershipPodcast#BusinessPodcast#Entrepreneurship#ConstructionIndustry#RoofingIndustry#ContractorLife#WomenInConstruction#AddictionRecovery#SobrietyJourney#PersonalGrowth#Resilience#ScalingABusiness#MindsetMatters#SuccessStory