Brief #004 — The Morning Ritual: Why the First Hour Determines Everything That Follows

The first hour determines the state you bring to everything that follows. In this episode, Scott Ives breaks down the cortisol awakening response, why most leaders waste their highest cognitive window, and the three-part morning ritual that keeps the engine running clean. Includes the science behind the 90-minute caffeine delay and how the Zero Series maps to cognitive state throughout the day.