Brigham Dickinson on Booking More Calls, AI in the Trades, and Coaching Technicians

18 years ago a client called Brigham Dickinson to tell him he was sending over bad leads. That phone call turned into Power Selling Pros.Brigham runs 2 companies now. Power Selling Pros has 40 employees coaching CSRs and technicians one on one, twice a month, using those employees' own recorded calls. Booked by PSP runs about 100 agents across Brazil, the Philippines, Mexico and Jamaica who book an average of 93% of the calls they take. Between them he's worked with more than 400 companies across the US, Canada, and Australia.Murphy and Brigham get into the $89 objection word for word, why referrals get buried at the bottom of the callback list, why cancellation rates climb when AI books the appointment, what private equity did to his client list, and the callback job nobody wanted to run that ended with a whole new system sold the next day.Booked Out is presented by ReferPro. We help home service businesses turntheir existing customers into a referral engine. Learn more at referpro.comSubscribe for new episodes with the operators actually building in the trades.