Bright ideas: Peppa Priestly's marketing approach to Renewables Ep 17.

🎙️ Peppa’s journey is wild! In the best way. From fearless horse-riding in rural Queensland to running a fast-moving creative agency that builds campaigns across solar, skincare, apparel and everything in between. 🎯  Greenwood Academy sits down with Peppa Priestly from Spark Marketing to learn about:- Why real, imperfect content is outperforming polished brand videos- The psychology behind fonts, proportions & visual cues that convert- How to build long-lasting B2B campaigns that actually shift behaviour- Why timing is overrated, and testing is everything- The difference between “looks good” and “sells good”- How to identify early adopters, create FOMO, and drive traction- Why founders struggle with marketing (and how to manage expectations)- How small businesses can use AI better than enterprise giants- The real role of storytelling, people, and authenticity in 2025🎙️ Peppa breaks down why:People trust grainy iPhone footage more than cinematic adsEvery business wants a “beautiful” website but forgets about conversionMarketing is compounding - not instant gratificationIf you try to copy big brands… you'll always stay behind themThe customer’s perspective ALWAYS wins over the founder’s egoImperfection is becoming a strategy, not a mistake