Brighterly CEO: How to Fix the Broken Education System in the US

In this episode of Be Yourself podcast, I’m joined by Eugene Kashuk — the CEO and Founder of Brighterly, a fast-growing K-12 tutoring startup — for a powerful conversation on how to fix the broken education system in the US. We explore how Brighterly infuses startup energy into learning, making math fun and engaging for kids, while building a mission-driven edtech company from the ground up.Eugene shares hard-won insights on choosing the right business niche, navigating the U.S. market as a Ukrainian founder, and capturing the attention of venture capitalists. We also reflect on leadership lessons from visionaries like Brian Chesky and Elon Musk.Proud to spotlight inspiring Ukrainian businesses 🇺🇦. Like 👍 and subscribe 🔔 to support me on the mission!00:00 - Episode Teaser 00:34 - Brigtherly Intro 02:35 - The Importance of a Startup Culture04:26 - Number of Active Students05:35 - How Do You Make Math Lessons Fun07:06 - Market Overview09:48 - Not Eugene's First Rodeo 10:45 - How To Choose a Business Niche13:38 - The Challenges of Doing Business with the US15:10 - Helping Rather than Selling17:18 - Who are Brighterly's Tutors & How They Teach22:11 - Successful Investment in Ukrainian Startups26:15 - How Did Eugene Find His Unique Calling31:09 - How Brighterly Builds The Team35:12 - The Uniqueness of Generation Z38:12 - The Power of the "Founder Mode"42:45 - The Blessing of Having a Great Team44:20 - The Future for Brighterly 48:28 - How to Be Appealing to Global Venture Funds53:05 - Entrepreneurship as Freedom57:55 - Can Money Buy Happiness?Eugene's Resources ~ LinkedIn: https://www.linkedin.com/in/eugene-kashuk/Brighterly: https://brighterly.com/Brighterly's LinkedIn: https://www.linkedin.com/company/brighterly/ Press ~Interview for Fast Company: https://www.fastcompany.com/91261520/brighterly-ceo-eugene-kashuk-ai-role-in-education?Interview for Tech.eu: https://tech.eu/2024/09/27/how-brighterly-is-addressing-the-us-math-education-crisis/-----------If you are a Ukrainian entrepreneur who would like to be the guest on my show, don't hesitate to reach out: [email protected] Podcast and Shorts Production: https://beverlyen.com/production