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BrightonSEO: Jon Earnshaw over conversational search, citation doorways en waarom verschil alles is

EPISODE · May 8, 2026 · 21 MIN

BrightonSEO: Jon Earnshaw over conversational search, citation doorways en waarom verschil alles is

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This episode is 21 minutes long.

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This episode was published on May 8, 2026.

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from SEO Cast · host Martijn Hoving, Dennis Akkerman

Op BrightonSEO spreken we met Jon Earnshaw, oprichter van Pi Datametrics en al 20 jaar actief in search. Een gesprek over de shift van keywords naar conversaties, waarom generieke content je onzichtbaar maakt in AI-antwoorden, hoe business agents de klantrelatie transformeren (Macy's zag 4,25x meer uitgaven), en waarom diepte, uniciteit en originaliteit de sleutel zijn tot citation doorways.

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