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BrightonSEO: Philip J. Armstrong over de dood van klik-attributie en de echte consumer journey

EPISODE · May 5, 2026 · 18 MIN

BrightonSEO: Philip J. Armstrong over de dood van klik-attributie en de echte consumer journey

Q: How long is this episode of SEO Cast?

This episode is 18 minutes long.

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This episode was published on May 5, 2026.

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from SEO Cast · host Martijn Hoving, Dennis Akkerman

Op BrightonSEO spreken we met Philip J. Armstrong van Semrush over waarom marketeers voorbij de klik moeten denken. Een gesprek over hoe AI 90% van de customer journey beïnvloedt terwijl directe klikken maar 1% vangen, multi-touch attributie, incrementality testing, en het belang van observatiedata boven synthetische modellen.

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BrightonSEO: Philip J. Armstrong over de dood van klik-attributie en de echte consumer journey

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