Brim Basom thinks about MADD's digital transformation journey

Brim Basom is the Chief Information Officer at Mothers Against Drunk Driving (MADD). In this episode of Group Thinkers, hosts Justin McCord and Ronnie Richard sit down with Brim to discuss MADD's investment in digital transformation and the role technology and data played along the way. Tune in as we talk about: - MADD’s investment in technology (12:45) - How the pandemic impacted their progress (16:52) - The role connected data played in this journey (20:40) - What their digital transformation has unlocked for their fundraising (30:35) Follow Group Thinkers on Twitter/Instagram @groupthinkers. For more information visit rkdgroup.com/podcast.