Bringing Accountability to Influencer Marketing -- Chris Landa (Founder, Transparent Influence)

Chris Landa is the Founder of Transparent Influence, a review platform for influencers and their past branded work. Prior to Transparent Influence, Chris worked at CAA before entering the digital space as an early employee at Machinima, Base79, and YouNow. In this episode, we discuss the early days of MCNs and why their value proposition changed over time. We also talk about ongoing consolidation in both traditional and digital media, live video’s challenge with content moderation, and the increasing convergence of social platforms as they copy each others’ most popular features. Finally, we dive into issues around talent reliability and fake followers that inspired Chris to launch Transparent Influence, and he shares his take on TanaCon and the recent Spotify vs. R. Kelly drama. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!