Skip to content
PodParley
Bringing Back Free episode artwork

EPISODE · Mar 5, 2025 · 21 MIN

Bringing Back Free

from REWORK · host 37signals

37signals' co-founders Jason Fried and David Heinemeier Hansson are back to talk about the ins and outs of offering a product for free. In this episode of The REWORK Podcast, they break down why they decided to reintroduce a free Basecamp plan, how offering free access can actually drive sales, and balancing analytics with instincts. Key Takeaways: 00:45 – The original philosophy behind Basecamp’s free plan 03:14 – Going beyond the free trial 07:36 – Tracking analytics without getting lost in the numbers 12:48 – The true cost of offering something for free 19:13 – Pricing strategies for new products 37signals is building Links and Resources: Get Basecamp for free at Basecamp.com Books by 37signals HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

Episode metadata supplied by the publisher feed · Published Mar 5, 2025

Embed this episode

What this episode covers

37signals' co-founders Jason Fried and David Heinemeier Hansson are back to talk about the ins and outs of offering a product for free. In this episode of The REWORK Podcast, they break down why they decided to reintroduce a free Basecamp plan, how offering free access can actually drive sales, and balancing analytics with instincts. Key Takeaways: 00:45 – The original philosophy behind Basecamp’s free plan03:14 – Going beyond the free trial07:36 – Tracking analytics without getting lost in t...

Distinct summary based on available episode metadata or transcript content.

Ready to play

Bringing Back Free

0:00 21:28

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Ecobabe Collective Jessica Cobabe In a trend a minute world, it can be so hard to learn how to live a sustainable life, without sacrificing style. As an ex-fast fashion junkie, Jessica wanted to create a welcoming space for people to learn how to live a more eco-friendly life. Jessica Cobabe is a fashion stylist, entrepreneur and the founder and creator of Ecobabe Collective, Where Sustainability + Style Collide. Every week tune in for hot tips from industry leaders on how to live and shop more consciously, rework your wardrobe, and adopt a clean and cruelty-free beauty routine. Stop buying sh*t you don’t need and learn how to refine and define your own signature style so you can side-step trends that aren't really you and dance to the beat of your own drum, in style. Explicit

Frequently Asked Questions

How long is this episode of REWORK?

This episode is 21 minutes long.

When was this REWORK episode published?

This episode was published on March 5, 2025.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this REWORK episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!