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Bringing Bond to Malaysia

EPISODE · Aug 28, 2012 · 22 MIN

Bringing Bond to Malaysia

from The Breakfast Grille · host BFM Media

Aston Martin's Asia Pacific Regional Director Dr Matthew Bennett discusses:- Reasons for entry - Malaysia;- Whether late to the game; - JV with Berjaya; - Addressable market; - Market data - research; - Sales approach - Asia generally; - Targets - Malaysia; - Aston making far fewer cars than its peak in 2007 - issues; - Brand competition - rolls/Bentley/Ferrari etc - sales positioning; - Worldwide numbers - weak -- bad News In Home Market - Almost Non-existent in US - issues; - ‘Bond Factor’?; - Malaysia: grey importers - huge competition - cannibalism - price comparison - issues; - Sales and service support - investments - capex - ability - fees; - Depreciation / residual values - issues; - Brand equity; - AP system - allocation - role of politics. See omnystudio.com/listener for privacy information.

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Bringing Bond to Malaysia

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