Bringing Brands to Life With Augmented Reality

In this episode of The Next Innovation, host Samantha Murphy Kelly explores the next era of spatial storytelling— how virtual and augmented reality are shaping the way businesses and consumers interact with technology. Michael Guerin, founder and CEO of Imvizar, explains how his company uses location-based immersive experiences to connect people with meaningful stories, creating hundreds of employee and visitor digital experiences for clients such as global accounting firm Grant Thornton, Salesforce, Google, and others. Then, Ben Lang, executive editor and co-founder of the virtual reality news site, Road to VR, takes us inside the rapid and exciting changes in the industry. And finally, Dr. Randall Hill, executive director of the Institute for Creative Technologies at the University of Southern California, shares how augmented and virtual reality applications can build understanding and deeper human connections. Plus, Rafa Pagés, co-founder and CEO of Volograms, walks us through how volumetric video capture is shaping the sports industry and bringing the cutting-edge technology closer to everyday users.