Bringing Digital Journalism to Online Video -- Shira Lazar (Co-Founder & Host, What’s Trending)

Shira Lazar is the Co-Founder & Host of What’s Trending, a 24/7 news hub and eponymous daily live show that covers shareable content across the social web. Prior to launching What’s Trending, Shira worked as a contributor and on-air personality for several digital and traditional outlets, including CBS News, Huffington Post, DirectTV, Fox News, and more. In this episode, Shira shares her experience working with and educating traditional publishers and brands in the digital space. She explains the origins of What’s Trending, offers advice for those interested in the online video industry, and mentions live streaming and 360 video trends that her team is exploring. We also debate how online influencers aren’t just talent but are the new networks, building their own brands and exercising much more control over the content creation, distribution, and monetization processes. Hosts: James Creech and Luke Wang ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOSTS James Creech is an entrepreneur focused on technology, online video, and digital media. He currently serves as the SVP, Growth for Bent Pixels, the premier technology provider for the world's leading video networks and next-generation media companies. Luke Wang is a digital consultant and entrepreneur in the online video business. Most recently, he spent two years as VP of Business Operations at Omnia Media, a YouTube MCN that generates two billion views per month. Prior to joining Omnia, Luke worked at CAA and then served as a Network Affiliate Manager at Machinima. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit www.TubeBuddy.com to meet your new best friend on YouTube.