Bringing Products to Life With Technical Storytelling | Elliott Rayner, CMO at ARION

In this episode of Make & Market, host Lawrence Chapman, Content Lead at Axon Garside, welcomes Elliott Rayner, CMO at ARION and storytelling expert.Elliott has a strong background in sports marketing, having worked at Adidas and ASICS, during which time, he developed technical performance products for major global events such as the World Cup and the Olympics. During the show, he shares the pearls of his storytelling wisdom, explaining how manufacturers can use storytelling to make technical products more engaging for their target market, build consumer trust, drive engagement, plus much more.