Bringing Segments to Life with Personas and AI

What this episode covers

John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a roadmap of use cases and integration opportunities.

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How long is this episode of SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators?

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When was this SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators episode published?

This episode was published on August 23, 2024.

What is this episode about?

John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a...

Can I download this SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators episode?

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