EPISODE · Aug 23, 2024 · 21 MIN

Bringing Segments to Life with Personas and AI

from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development

John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a roadmap of use cases and integration opportunities.

Episode metadata supplied by the publisher feed · Published Aug 23, 2024

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Bringing Segments to Life with Personas and AI

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This episode was published on August 23, 2024.

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