Bringing the Social Media Revolution to Health Care

SummaryIn this episode, Lee Aase and Dan Hinmon discuss the creation and evolution of the Mayo Clinic Social Media Network, sharing insights on the importance of social media in healthcare, and the creation of a collaborative community for healthcare professionals. Lee shares how this experience has been crucial in enabling him to found HELPcare LLC, and lessons from his Mayo Clinic experience that he has applied in this new venture.TakeawaysThe Mayo Clinic Social Media Network was founded to share best practices in healthcare.Blogging served as a foundational tool for learning and sharing knowledge.Conferences provided opportunities for networking and collaboration among healthcare professionals.Social media was initially met with skepticism due to concerns about HIPAA.The network aimed to empower patients with information and resources.Creating a community allowed for shared learning and support among hospitals.International conferences expanded the reach and influence of the network.Patient engagement was a key focus of the social media initiatives.The journey reflects a commitment to improving healthcare through digital communication.