Brite pay-by-bank operates across 27 markets: Lena Hackelöer, Founder & CEO at Brite Payments

Pay-by-bank is becoming a serious alternative to cards in Europe, as merchants look for cheaper and faster ways to process payments.Lena Hackelöer, Founder and CEO of Brite Payments, says that shift is being driven by how expensive and fragmented payments are for merchants. She describes how Brite expanded into markets where demand already existed, while staying profitable early to keep control as funding dynamics changed.The Scaling Europe show is presented by Deel - check them out here:https://get.deel.com/ruynb7o4lfjkSponsors:SurrealDB: The multi-model database for AI agents. Check them out here: https://surrealdb.com/Omni: The AI analytics platform trusted by fast-growing companies like Perplexity, Synthesia, and dbt Labs. Check them out here: https://omni.co/Venture Comet: The platform that gives startups and scale-ups real-time equity tracking, daily business insights and automated management information. Check them out here: https://venturecomet.com/Timestamps:0:33 - Introduction to Brite Payments1:32 - How pay-by-bank adoption has evolved3:22 - Using AI to move faster internally6:29 - Why Sweden gave Brite an early advantage6:58 - Expanding across Europe9:29 - Educating the market12:24 - How early pay-by-bank still is13:45 - Profitability and staying in control15:31 - European sovereignty in payments18:39 - What’s next for Brite Payments