British GP || Lego & The LandoStand

British GP | Lego & the Landostand — Episode 15We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode fifteen and this was Mordecai's "home race". Over five hundred and fifty thousand people over a weekend. No Glastonbury this year, so Silverstone stepped all the way up, and it showed.We open on the LandoStand. Sixteen thousand fans in neon and blobs, Lando understood the brief in a way that nobody else on the grid has quite cracked yet. We get into why the visual identity works, why orange at Zandvoort is a murkier message, and why George's response to it told you everything you need to know about George.Then Lego. The second drivers' parade in Lego go-karts happened, and we get into the real question that raises, which is where the line sits between a sponsorship deal, driver obligations, and the ethics of using athletes in your marketing without direct compensation. We also ask whether the Lego partnership has drifted from its own brand formula. The engineering story, the STEM angle, the F1 Academy investment, and the creativity that made Lego iconic in the first place are all sitting there waiting to be used. The go-kart parade is the least interesting version of what this partnership could be.We also touch on Christian Horner showing up at Silverstone and Ollie Bearman driving Senna's first-win car in one of the best Sky segments in recent memory.Plus Fashion Roadman in the paddock giving us the logo-sport take we didn't know we needed, Shell and Ferrari's seventy-five year partnership getting a quiet nod in a weekend of very loud new money, and why by this time next year female fans will likely be the majority. The maths are the maths.Two more races before the summer break and silly season is about to get loud.Like, subscribe, and find us at @brandformulapod everywhere.Lights out.#F1 #Marketing #SportsMarketing #BritishGP #Silverstone #LandoNorris #Lego #ChristianHorner #FemaleFandom #DriverBranding #Sponsorships #BrandPartnerships #F1Academy #BrandFormula Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.