British Haircare Brand ghd on How to Prepare for China's Largest Shopping Festival 11.11

In this conversation, Alison Tudor-Ackroyd talks with Davin Leong, managing director for Asia Pacific at British hairstyling and appliance brand ghd, about China’s fast-growing hair care market and taking part in China’s largest shopping festival, 11.11. They dig into what brands need to do to make a successful 11.11 debut.Other topics covered include how and when to use Alibaba’s Hey Box to launch new products in the Chinese market.Find more stories from Alibaba and around its ecosystem here: www.alizila.com