Brittany Grunig: Building Country Radio Listeners Love

Brittany Grunig, whose journey through Canadian country radio perfectly illustrates why one should bel bullish on radio’s future. Brittany shares how growing up in small-town Nova Scotia, studying marketing at Holland College, and stumbling into a radio internship led to gigs at Ocean 100, K-Rock, and CFCY, before a chance interview booking helped her leap to New Country 94 in Ottawa.We talk about her rapid evolution from on-air host to Music Director and eventually Regional Program Director at Bell, navigating competitive markets, the infamous hit/non-hit regulations in Ottawa, and how she used creativity, artist relationships, and a passion for Canadian country to build compelling stations and shows.Brittany then explains why she moved on from corporate radio, how motherhood reshaped her priorities, and why she’s now energized by working with My Broadcast Corporation in Kingston. Her optimism about fiercely local, community-first radio will make you rethink what’s possible for the next 10 years of audio.I mentioned during the show that I once had country superstar Meghan Patrick on a podcast. Did you know she is a leading member of the Buffalo Bills Mafia? Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.