Building the Next Great Cookie Dough Brand | Brittney Cook, Something Sweet

On this episode, we’re joined by Brittney Cook, the Co‑Founder and Chief Growth Officer of Something Sweet, a family‑run frozen cookie dough brand that’s redefining indulgence with clean ingredients and a heartfelt mission.Brittney and her mom and sisters turned a deeply personal loss into a business that delivers small‑batch, brown‑butter cookie dough you can bake straight from the freezer. In just a few years, they’ve gone from hand‑scooping dough at home to landing in over 100 retail doors while keeping their faith, family, and product integrity at the center of everything they do.Brittney walks through building a brand with her family, the operational decisions behind choosing frozen over refrigerated, and how she tweaked formulation for scale without sacrificing quality. She shares why brown butter is their secret weapon, how they developed their visual identity, and what it takes to plan and execute a successful retail launch.We also dive into why velocity is more important than door count, tactics to drive sell‑through, demo strategies that scale, and the trends Brittney is tracking in the CPG space.—---------------Episode Highlights:🍪 The origin story behind Something Sweet Dough 👩‍👩‍👧‍👧 Building a business with her mom and two sisters❄️ Frozen vs. refrigerated cookie dough⚙️ Tweaking the formulation for scale🧈 Why brown butter is a differentiator🚀 Scaling up while staying small‑batch🎨 Visual identity and packaging design choices🛒 Expanding into retail and planning for launch📈 Why velocity should be your north star📦 Tactics and demo strategies that drive velocity🔎 Trends Brittney is watching in CPG—---------------Table of Contents:00:20:20 – Something Sweet origin story02:37:24 – Building a business with her mom and two sisters06:24:09 – Frozen vs. refrigerated cookie dough07:34:04 – Tweaking the formulation for scale08:19:18 – Why brown butter11:14:18 – Scaling up12:31:20 – Visual identity and packaging design17:44:22 – Expanding into retail20:31:12 – How to plan for a retail launch22:14:15 – Why velocity should be the north star, how to grow at the right pace24:39:01 – Tactics to drive velocity26:07:28 – Demo strategies that scale28:51:02 – Trends Brittney is tracking—---------------Links:Something Sweet Dough – https://www.somethingsweetdough.com/Follow Brittney on LinkedIn – https://www.linkedin.com/in/brittneycook/Follow Adam on LinkedIn – https://www.linkedin.com/in/adam-martin-steinberg/For help with CPG production design - packaging and label design, product renders, POS assets, retail media assets, quick-turn sales and marketing assets and all the other work that bogs down creative teams - check out KitPrint.Shout out to my friends over at Glimpse, the go-to partner for automating retail-related back-office operations and unlocking margin trapped in invalid fees and manual processes.Are you in the market for a new flexible packaging partner? Check out HD Packaging. Third-generation, family-owned and built for the needs of category leaders like Newman’s Own and A Dozen Cousins. Faster launches, lower costs, and no artwork fees.